Indies Ecommerce helps Authorize.net Merchants to dramatically enhance their payment processing capabilities, by upgrading their website's application to use Authorize.net's new API features. The numbers below represent the average improvement to client's website performance.
- 220% Increase in conversion
- 110% Increase in return customers
- 50% Decrease in abandoned carts
The Challenge:
Many clients have recently contacted us about upgrading their website's payment application in order to benefit from the enhanced functionality of Authorize.net's API.
Although legacy code may have worked well enough in the past, extensive development efforts at Authorize.net went into creating a much more robust and greatly enhanced API with many new powerful features, which required the API to be modified to enable this enhanced functionality. Because of this, old code used to access the API will no longer work.
Shopping cart abandonment is one of the biggest challenges online merchants face. Having a customizable, branded, PCI compliant payment system in place, that enables customers to experience a smooth, unencumbered checkout process is critical to your success online ...
Online merchants, cited by Econsultancy as having exemplary checkouts, reports that improvements in the checkout experience ultimately contributed to a 50% decrease in cart abandonment.
By using Authorize.net's API, you avoid losing customers at the final stage of their purchase by creating a less demanding checkout.&
The Solution:
First we examined what a client had to work with, in terms of functionality and how it was implemented. Typically upgrading an application to be able to access and get the full benefits of using Authorize.net's API is relatively easy. It is just a matter of creating functions to encapsulate existing form values in an XML payload and posting to the appropriate new Authorize.net API URL. In these cases the complete upgrade took less than a day, including testing.
The Results:
After upgrading their application to be able access Authorize.net's new API features, our clients are now able to continue easily connecting to the Authorize.Net Payment Gateway, which provides the complex infrastructure and security necessary to ensure fast, reliable, and secure transmission of their transaction data, while providing a greatly enhanced user experience, by enabling them to keep their customers on their site with a customized, seamless checkout, as well as benefit from the enhanced functionality of the API, resulting on average in a 220% increase in conversions and 50% decrease in abandoned carts.
In addition to providing a great checkout experience for your customers by enabling a frictionless checkout, Authorize.net's API enables you to create and store customer payment and address data for subsequent use ...
By Analyzing your stored customers' profiles you are better able to to match their preferences in the future.
You can analyze this payment data in order to gain insight into inefficiencies in your payment processing flow, as well as to gain an improved understanding of customer behavior on your website. This data can indicate checkout deterrents, which can be used to cater to customer preferences in the future.
Recognizing return customers provides a seamless and effortless checkout experience for returning users. When a return customer reaches the checkout and requests to pay, tokenization technology uses the token associated with the customer to recall the stored payment data from Authorize.net's secure servers. This minimizes your risk and effort in securing the payment and ensures the functionality of the checkout without taking your customers out of their comfort zones -- or your brand experience.
Another feature of Authorize.net's API is Fraud Management.
You can use this feature of the Authorize.Net API to access suspicious transactions and then approve or decline them. By identifying and understanding why transactions are being declined, you can pro-actively make changes to ensure better processing performance.