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Source Medical Equipment wanted to have custom eCommerce functionality created that was not available on their current eCommerce platform.
As is the case with most hosted eCommerce platforms, having all of the features and functionality you would like is often challenging because you don't have access to the source code for the eCommerce system. Although Source Medical Equipment had considered moving to their own eCommerce platform in order to save money and get around all of the restrictions imposed by the hosted eCommmerce platform, they had already made a huge investment in a multi-year contract and an eCommerce website design that was made specifically for that platform.
Source Medical Equipment now has all of their desired eCommerce features and custom functionality which has transformed their online sales conversions, because they know their products and what their customers want in terms of being able to find and easily purchase the items they need.